Your thoughtfully produced content program can take your audience from where they are now, to where they need to be
We all like to think that we like surprises, but the reality is that few of us do. An event app accessible by mobile phone or tablet is a great tool for putting the details of the event literally in delegates’ hands. Read more
A recent project by Emvoke was the curation of a mini, mobile conference – a four-day, multi-site education tour for a Board of Directors and Executive Leadership Team. Read more
You can multiple the benefits of your investment in creating great content by including professional audio video recording of the session, and gain hours of content ready for sales or marketing purposes. Read more
Since 2016, Pia has worked closely with Pointsbuild on a variety of projects- ranging from tactical marketing activities to designing and implementing strategic marketing programs - including a multi-year initiative with a Federal government client of ours. She leads the marketing for this important online education program for a range of complex audiences, developing the marketing and communications plans and collateral for a suite of products. This includes managing budgets, partnerships and advertising. She is a valuable member of our extended team.
Pia has worked with DesignBUILD Expo over a number of years, to develop bespoke conference programs for our live events that both attracted delegates and supported industry growth.
She researches the information needs of the building and design industry, working with industry leaders and influencers to curate the best topics, before sourcing experts to present on them. For the last three years she has project managed the delivery of our conferences over three days, with over 70 speakers and 40 sessions per year.
We enjoy working with Pia as a colleague, and our conference delegates enjoy and benefit from the program that she delivers. The quality of the content program at DesignBUILD is something that consistently draws praise from exhibitors and delegates alike and Pia has been instrumental in helping to achieve that level of recognition.
Since the beginning of our collaboration I found Pia’s very creative and conscientious professional. Her role as a content producer comes with many challenges but she is well connected in the built environment community. Her ability to co-ordinate and collate content is thorough and very detailed.
Pia is driven and ensures the program of topics are relevant and innovative, she’s dedicated and highly motivated. She’s a pleasure to work with and is a great addition to any project. I would have no hesitation in recommending Pia to any potential business seeking talent.
I have had the pleasure of working alongside Pia for many years, particularly relying on her in-depth understanding and knowledge within the built environment. Most recently I have collaborated with Pia to curate industry relevant and engaging conference programs, where she has coordinated everything from topic ideation to speaker outreach and onsite logistics. These programs have helped build not only our own brand credibility but also ensured our clients and industry stay up to date with the latest trends and I look forward to working with Pia on our next program.
Pia was a wonderful team player and excellent Project Manager for our brand consultancy, leading the successful delivery of dozens of design and communication projects.
Professional, kind and a strategic-thinker - Pia is a savvy all-rounder. Across trends, with a finger on the pulse of industry, she creates meaningful connections with people to enable great outcomes.
Pia has been an invaluable asset to our content strategy at Neo Intelligence. Her work, which spans various formats, including blogs, ebooks, and website content, is consistently of the highest quality.
Her professionalism and practical approach have made her stand out in the field of content creation. Pia has an exceptional talent for understanding the construction industry's nuances, which allows her to produce content that is not only informative but also deeply resonant with our audience of subcontractors.
Pia's dedication to thorough research and her ability to articulate the needs and challenges specific to our clients have been instrumental in the success of our content marketing efforts. She has a remarkable skill in crafting messages that engage and inform, helping us to strengthen our relationships with prospects and solidify our brand as a trusted partner in the industry.
I highly recommend Pia for any business seeking a writer who can deliver content that is both impactful and aligned with their marketing goals. Her contributions have been a significant factor in our growth and enhanced our connection with our audience.
When it comes to delegates at a conference, people who have easy access to information on the sessions and speakers – and the breaks in between – are more able to relax into the event and use those busy braincells for learning and networking instead of wondering if they are in the right place.
Create an event app that provides tools for wayfinding, for the
agenda plus access to detailed information about the sessions. There are quite
a few types of content that you can include in your event app to provide easy
access to information for delegates, and reduce questions being asked of your
event staff.
Pre event content – are there any content pieces that would be useful for delegates to reference before the session? This could be a whitepaper written by the session speaker, or someone else. It could be a video on a related topic.
Full Agenda – include the full program on the app with timings for each session and the break in between.
My agenda - If you have a multi-stage conference, consider an app that allows delegates to create their own agenda by saving or tagging the sessions that they want to attend.
Feedback forms – want to know what delegates thought of the session? Include a feedback form per session to be able to collect invaluable feedback on the topic and the presenter/s.
Presenter details – help delegates understand who is on stage, and more importantly, why. A speaker photo and bio, with relevant links to websites or social channels can help delegates decide on which presenter is relevant and credible for them.
Post-event content – some sessions or presenters are so dynamic that delegates will want to know more. Use your app to provide the next step for gaining more information on the topic or the speakers. If you have recorded the session content, this can be offered back to delegates on the app as a post-event refresher/reminder.
Wayfinding – include the basic information people need to be comfortable at your event in the app. Where are the toilets? Where are the lifts to the car park? Can I get my parking ticket validated for event parking rates?
There are quite a few types of content that you can include in your event app to provide easy access to information for delegates, and reduce questions being asked of your event staff.
The client was a large corporate organisation with a particularly enlightened culture, vision and values. They are already leaders and innovators in their industry, and the task was to create an education program that would help the Board to think even further ahead, with a focus on technology and innovation.
The challenges for this program development included how we can provide a story arc that would provide coherence to the 10+ sessions, and to ensure that there was relevance for the business, rather than it being a parade of shiny things.
Research on topics included engaging with the organisation’s staff. Interviews with the management leadership team about the topics they believe should be put in front of their Board unleashed a river of excellent suggestions. Collating responses followed by deep consideration of the topics provided an intriguing ‘long short’ list to choose from.
We overlaid this onto the possible locations for this Education Tour, to find alignment with organisations and businesses that could share their knowledge. We found a geographic area that was amazingly rich with innovative organisations, and used this to refine to a ‘shorter short list’.
We also wanted the program to provide an experience of building up on knowledge over the program, so we programmed it to introduce topics which would be picked up in later sessions, so that one session pricked the interest in a topic which would be fulfilled in another.
We fortunately had an abundance of great content ideas, and the cull to the final program was kinda sad, as many great learning opportunities had to be left aside.
And that is due to another key priority for this program: bonding post-covid. We planned the event to provide time and opportunity for the in-between conversations that build relationships. We included some non-education activities and some relaxed meals to encourage delegates to debrief or just have some fun together, to build up the kind of relationships that make running a multi-billion dollar company easier.
Some key points:
Delegates were provided with access to an event app one week before the tour, and the app included pre-event reading and viewing that provided background information and added value to the program.
The keynote session was a highly engaging, multi-media and multi-modal session that provided introduction to key concepts that would arise across the full tour program.
Several sessions in the program included a stimulus presentation followed by a workshop or activity components that saw delegates explore ideas as a group, and to develop solutions or links to the organisation’s strategy and mission.
A number of the sessions were recorded by a professional audio-visual team. The content will be edited and packaged as a ‘lunch and learn’ video packages to share with other staff.
Feedback was collected via online forms immediately following each session, and a dedicated feedback session was the last session of the tour. This helped organisers to capture delegates’ responses before they could be socialised and moderated by comparison with other – or just forgotten.
You can multiple the benefits of your investment in creating great content by extending the budget to include professional audio video recording of the session, and gain hours of content ready for repackaging for education or marketing purposes.
Of course, we are not talking about recording on someone’s personal digital SLR camera and hoping for the best. There is no joy or benefit in watching jumpy, grainy video of a presenter that you can barely hear over the chair fidgets of the audience. Professional quality equipment in the hands of an AV profession has a much better chance of capturing content that can be repurposed.
Use a quality microphone, ideally a lapel mic, will capture clear audio from the presenter, while the videographer will keep clear view of the speaker at all times. A second camera on the screen can help you to edit the content between the speaker and the screen content to give good flow to the final output.
Capturing B-roll or ancillary video of the event, such as footage of the audience engaging with or enjoy the session, provides filler vision so that the final package is less of a ‘talking head’ and more or a well rounded rendition of the experience.
The content can be delivered as a full or summary of the single session, or another option is to curate the content into a montage of content or a series. This can be done by using content from a few sessions and create narrative bridges to thread them together. Some good examples of this is by the awesome TED events, particularly in their TED Series, Playlists and TED Radio Hour offerings.
The content can be offered as post-event materials for delegates; as online learning for non-delegates; or for marketing the next event to future delegates and/or speakers.